Global Soft Power Index 2024. In the 2024 brand finance global soft power index, china made the most significant advancement among all nations, rising from fifth to third place, and its overall. The united arab emirates has reached the top ten in the global soft power index.
Australia and new zealand have received a positive assessment in the latest brand finance global soft power index 2024 report, highlighting their increasing. In the 2024 brand finance global soft power index, china made the most significant advancement among all nations, rising from fifth to third place, and its overall.